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Why So Blue, Internet?
Blue is a popular color. It's the color of our skies and the reflection of the ocean. Bedrooms are often decorated in this color. It's consistently polled as the favorite color of most of the people in the world.
And there's a reason why. The same reason why so many of our uniformed police officers wear blue. The same reason why the primary color on websites like MSN or Google or Twitter are often blue with a secondary highlight.
Blue is associated with serenity, with tranquility, with confidence, and oftentimes, trust and loyalty. There is evidence that these associations hold true across the world. When surrounded by blue, weightlifters have been known to be improve their weightlifting performance. Although some shades of blue can reflect cold, uncaring feelings, most shades are restful and can help us to focus in our work.
So how can blue help you in creating your website and establishing credibility? The right shade of blue will help you to establish trust between you and your audience. Blue as a color sets a tone of reliability and stability. People trust websites that are primarily blue, or have blue as a background.
That's not to say that blue will work every time -- you still need to plan out your design and the various graphic elements according to other factors that affect your audience and call to action. But it's a good place to start, and hey, it builds confidence.
Other resources on blue:
